Juhayna Food Industries announced on Wednesday a reduction in prices for its products, with dairy products seeing a decrease of up to 18%, while juices recorded a decrease of 15%.

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The move came after the government reached an agreement with manufacturers, suppliers, and traders to reduce the prices of basic commodities by 15-20% this week. You can find out more about the initiative here.

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In late August 2023, Juhayna pumped up the prices of some of its products by 7-22.5%, amid rising operational costs due to severe hard currency shortages at that time. Following that, in September and December, prices of some products were increased, according to a report by Masrawy citing the company’s price lists.