Egypt’s largest manufacturer of medical cosmetics is going public. The IPO, which was previously set to list last year, was postponed due to market conditions. The IPO price range will have an EGP 6.05/share ceiling, giving the company a market capitalization of up to EGP 3.5 billion.  Investors can start placing orders starting 24th Jan and until 7th Feb Macro Group leads Egypt’s fast-growing cosmeceuticals industry with a market share of 23% recorded in 2020, more than triple the market share of its closest competitor, through its portfolio that consists of 112 products. Why are we excited about this IPO

1. The first IPO on the EGX since E-Finance

E-Finance witnessed strong demand during its IPO, with total retail demand reaching EGP 22B (61x more than the offering size). Shares soared by 50% on their first day of trading on the back of the strong appetite by investors.

2. First IPO for EFG Hermes since its Fawry IPO in 2019

The IPO is led by EFG Hermes, Egypt’s largest investment bank, executing deals worth more than USD 120B as of 2020. The IPO marks EFG Hermes’s return to the IPO market in Egypt after it led Fawry’s IPO in 2019, which more than tripled in valuation since the IPO.

3. Egypt’s Largest and first cosmeceutical company to go public

Macro Group is the cosmeceuticals industry leader with a market share of 23.1%, more than triple its closest competitor. Macro was able to boast an attractive portfolio with 112 SKUs over seven therapeutic areas.

4. The major shareholder  remains committed

UK-based Kingsway Capital, which have USD 2bn of assets under management, are and will continue to be a majority shareholder, showing strong conviction to the company’s future prospects.

5. Your investment is protected for the first 30 days

The shareholders established a stabilization fund that covers 100% of the IPO retail offering. The purpose of the fund is to offer investors the chance to return their shares to the selling shareholder at the same IPO price after 30 days. This means that if the price of the stock falls below the IPO price within the first 30 days, you can sell it back at the same price you bought it for. Here is how it works:

• After 30 days, if the price of the stock is below the IPO price you will get an email from us asking you if you want to return your shares back.
• All you need to do is reply to the email and confirm your order and we’ll take care of the rest.

Only shares bought during the IPO subscription period are eligible for the stabilization fund. Macro’s Key highlights

• #1 Market Share
• 49M units production capacity
• 112 SKUs
• 7 TherapeuticTherapeutical repacuitcal areas
• 34% 18-20 Revenue CAGR
• 31% 2022 Net Profit Margin

For the first time in Egypt, you can subscribe in IPOs 0% commission using a mobile app Thndr has rolled out a new IPO access screen that allows its investors to subscribe to IPOs using its mobile app. For the first time in Egypt, you can now subscribe to an IPO using a mobile app without minimums and commission-free. All what you have to do is click on the explore tab, search for Macro and click buy. Things to avoid doing when there is an IPO

1. Waiting until the last minute to set up or fund your account

Opening and funding your account early on could save you from missing out on the IPO. Our app has an easy account setup, but we still need to register you with the EGX and complete some paperwork.

2. Not having a strategy

The best investing strategies increase your returns, minimize your risk and lets you meet your goals. Before you participate in an IPO, you need to know the right strategy that works best for you.

3. Not inviting your friends to make money

IPOs are a great chance to make money with no risk, so why not share the opportunity with your friends. They would definitely thank you afterwards. Moreover, you can both earn up to EGP 1,000! The Offering details

• Capped at EGP 6.05
• 45.8% of shares offered
• Offering Type 100% secondary
• Stabilization fund 100% of retail

What’s the difference between the pharma and cosmetics industry Macro’s Group Management   Financial Highlights   More information Link PSN How does the stabilization fund work ? If you subscribe in the IPO, you will get the chance to return your shares to the selling shareholders after 30 days if the stock price falls below the IPO price. This means that your investment in the IPO is fully protected.